Post Pandemic: Transit Strategies to Regain Lost Ridership
Post Pandemic: Transit Strategies to Regain Lost Ridership
Post Pandemic: Incentives and Operational Changes Transit Agencies Are Using to Regain Lost Ridership

Transit agencies experienced substantial declines in ridership attributable to the COVID-19 pandemic, resulting in significant revenue losses for each unoccupied seat during peak rush hours. The second quarter of 2020 witnessed a staggering reduction of more than 85 percent in transit ridership compared to the preceding year. In response, transit agencies have developed and implemented various strategies to incentivize more ridership on their systems. A literature review was conducted to explore the spectrum of initiatives implemented by these agencies and assess their efficacy. Among the observed methodologies, the reduction of fares emerged as a common strategy, while others explored collaborative ventures with businesses to offer incentives such as complimentary tickets to museums upon transit usage.

The pandemic-induced decline in ridership afforded transit agencies an opportunity to reassess their existing service schedules and pivot towards accommodating shifting ridership patterns, transitioning away from the traditional 9-to-5 office commute paradigm towards extended service hours during evenings and weekends.
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